Approximately two-thirds of people over 65 years old have two or more major chronic health conditions, a rate that increases with age.
A recent survey of 500+ patients conducted by Intouch Group showed that only one-third of people with chronic illnesses think pharma understands what it’s like to live with their condition. The same survey showed that only one-third thinks their conditions are authentically portrayed in ads. So, how can Pharma & Healthcare professionals improve their patient-centered approach?
Addressing communication with chronic disease patients through the lens of popular culture, for instance, can help pharma marketers understand how to craft authentic, transparent, and inspiring content that emotionally connect and resonate with their audiences.
And speaking of Translation, do you know how it can improve the lives of chronic patients?
Improved Communication: chronic patients often need to communicate with their healthcare providers, who may speak a different language. Translation services can ensure that there are no miscommunications or misunderstandings, which can have serious consequences for the patient's health.
Access to Information: many chronic patients require information about their condition, treatments, and medications. Translation helps make this information accessible to those who may not be able to understand it in their native language.
Better Understanding of Diagnosis and Treatment: sometimes patients need to have an evaluation by a second expert (who can speak a different language) to ensure that they are fully informed and understand the implications of their treatment options. Interpretation and translation can help ensure that there are no miscommunication or misunderstandings.
Increased Access to Healthcare: in many parts of the world, there may be limited access to healthcare due to language barriers. Translation can help bridge this gap and provide access to quality healthcare for chronic patients.
Patient-centered communication should be able to generate more proximity, through relevant, authentic content, crafted in the patient’s native language.
Clear and effective communication is crucial for improving the quality of life and the clinical experience of patients.
When medical information is translated with a patient-focused approach, using simple language and avoiding confusing medical jargon, healthcare professionals can help patients better understand their health condition and make informed choices.