Content is pivotal in industrial automation from a multilingual and international perspective. It helps stakeholders understand, adopt, and optimize the use of advanced technologies in their processes across different regions and languages.
Here are some key aspects of content in industrial automation that emphasize the importance of a multilingual approach and international expansion:
Content in various languages helps educate end-users, integrators, and other stakeholders about the latest trends, technologies, and best practices in industrial automation. It may include articles, whitepapers, case studies, webinars, and videos that provide in-depth knowledge on the subject, tailored to each region's linguistic and cultural context.
For example, Siemens provides a range of webinars in different languages on industrial automation topics, such as "Digitalization in Production Planning and Control" and "Safety Instrumented Systems." These webinars are designed to educate professionals globally on the latest trends and technologies in the industry, with content available in English, German, Spanish, and Chinese, among other languages.
Translating and localizing product documentation, such as user manuals, technical specifications, and troubleshooting guides, ensures that users from different countries can efficiently operate, maintain, and troubleshoot automation equipment and systems.
When localizing product documentation, it's vital to ensure that technical terms are accurately translated and that the formatting is consistent with local conventions. For example, if a product manual uses Imperial units of measurement, it may need to be converted into metric units for use in countries that use the metric system.
Take also cultural differences into consideration when localizing product documentation. Images and examples that may be appropriate for one culture may not be suitable for another. For instance, if a product manual uses photos of people in work environments, ensure that the people depicted are dressed appropriately for the local culture.
Content is essential in promoting industrial automation products and solutions in different markets through various channels, such as localized websites, multilingual social media campaigns, and participation in regional trade shows and conferences. Content marketing helps businesses create global brand awareness, generate leads, and showcase their expertise in the industry.
Rockwell Automation created a social media campaign called "The Connected Enterprise" to promote its industrial automation solutions globally. The campaign included social media posts in different languages, with content tailored to other regions' specific needs and interests, such as Latin America, Europe, and Asia-Pacific.
Training materials in different languages, such as video tutorials, e-learning courses, and hands-on workshops, help users worldwide develop the necessary skills to use and maintain industrial automation systems effectively. Such content is crucial in fostering a skilled workforce capable of working with advanced automation technologies across diverse regions.
When developing e-learning courses, it's essential to ensure that they are accessible to users in different regions and languages. This may involve translating course content into multiple languages and using subtitles or voiceovers in videos to provide localized support.
Also consider offering online training resources allowing users to access training materials at their own pace and convenience, regardless of location. For example, Honeywell provides an online training platform called "Honeywell University," which offers courses on a range of industrial automation topics available in multiple languages.
Content facilitates knowledge sharing and collaboration among professionals globally in the industrial automation sector. Online forums, discussion groups, and social media platforms in multiple languages enable experts to exchange ideas, share experiences, and offer solutions to common challenges faced by the industry.
For example, GE Digital hosts an annual user conference, "Digital Users Summit," which brings professionals worldwide to share insights and experiences on digital industrial automation solutions. The conference features keynote speakers and panel discussions on various topics, with content available in multiple languages.
Content helps decision-makers in different countries evaluate and choose the best industrial automation solutions for their specific requirements. This may include comparison charts, ROI calculators, and cost-benefit analyses demonstrating the potential advantages of implementing particular technologies, considering local market conditions and regulations.
Consider creating case studies establishing the success of industrial automation solutions in different regions and industries. It can help decision-makers in other countries understand the potential benefits and ROI of implementing specific technologies in their organizations. For example, Schneider Electric provides case studies on its website that showcase successful automation projects in industries such as oil and gas, water treatment, and food and beverage.
In summary, content plays a crucial role in industrial automation from a multilingual and international perspective by driving education, awareness, adoption, and optimization of technologies across diverse regions and languages. It supports various stakeholders, from end-users and system integrators to manufacturers and policymakers, in making informed decisions and maximizing the benefits of industrial automation on a global scale.